A motivational speaker delivers speeches to inspire and motivate their audience. Motivational speeches typically focus on goal setting, confidence, and perseverance. Many motivational speakers also offer advice on career development and business-related topics.
Many motivational speakers use digital platforms to reach a wider audience and build their personal brands. If you’re a motivational speaker looking to go digital, here are some tips on boosting engagement with your followers!
Using technology to boost your business
First and foremost, it’s essential to understand that the digital world is very different from the physical world. In the physical world, you can shake someone’s hand or hug them, and that personal connection goes a long way. However, it would help if you found other ways to create that personal connection in the digital world. Additionally, it’s essential to understand that people consume content differently online. They’re more likely to skim through a blog post or watch a video for a few minutes than they are to sit down and read an entire book. With that in mind, let’s look at some tips on boosting engagement with your followers as a motivational speaker in the digital world!
Engage with your followers
Just because you’re connecting with your followers online doesn’t mean you shouldn’t engage with them offline, either! Attend events that your followers are interested in, host meetups and workshops, and make an effort to connect with them on a personal level whenever possible. One of the best ways to engage with your followers is by building an online community where they can discuss topics and openly share ideas. If you’re feeling overwhelmed, consider hiring a community engagement app developer who can help build out your community engagement strategies. These experts can create custom community engagement strategies to help you reach your goals and get the most out of your community.
Encourage followers to take action
Finally, it’s important to remember that a successful digital presence doesn’t happen overnight. It would be best if you encouraged your followers to take action and join in on conversations related to motivational speaking. Ask them questions, post polls, and use visuals such as videos and infographics to provide valuable content that resonates with them. It’s also helpful to create shareable content that links back to your website or blog so you can start pointing followers in the right direction.
Use social media strategically
Social media is a great way to reach out to your followers and build relationships with them. However, it’s essential to use social media strategically. For example, don’t just post random updates about your life – post updates that will add value to your followers’ lives or help them connect with you on a deeper level. Additionally, don’t be afraid to mix things up and post different types of content – images, videos, quotes, etc. – instead of just text-based updates.
Create engaging content
As we mentioned, people consume content differently online than offline. This means that you need to create content that is engaging and easy to drink. For example, try creating short videos or infographics instead of writing long blog posts. And instead of sending out lengthy newsletters, try sending out monthly roundups of your best content. By creating content that is engaging and easy to consume, you’ll be able to hold your followers’ attention and keep them coming back for more!
Be authentic
In the digital world, it’s easy for people to see through “fake” people or businesses. This is why it’s important to be authentic when building relationships with your followers online. When you’re being authentic, people will be able to connect with you on a deeper level, and they’ll be more likely to trust you and follow you in the future.
Additional Tips!
Becoming a successful motivational speaker is within your reach—if you’re willing to work. Here are some additional tips to help you get started and make the most of your digital presence:
- Connect with influencers in your industry – Influencers can be valuable allies who can amplify your message and help you reach a wider audience.
- Leverage the power of visual storytelling – Use videos, infographics, photos, etc., to help your followers understand and connect with your message.
- Develop a consistent posting schedule – Establishing a regular posting schedule can help build an audience and keep them engaged with your content.
- Promote your work on multiple platforms – Don’t limit yourself to just one venue; use social media, blogs, email newsletters, etc., to spread the word about your work.
- Analyze your progress – Make sure to measure your progress so you can see what’s working and make adjustments as needed.
The bottom line
As a motivational speaker, it’s crucial to understand how to reach out and engage with your followers in the digital world. By following the tips above – using social media strategically, creating engaging content, being authentic, and engaging with your followers both online and offline – you’ll be well on your way to building strong relationships with your followers and boosting your engagement levels!
