In the past, businesses focused on promoting their products and services in the market. This traditional marketing approach aims to increase revenues and make the business profitable. These days, it’s essential for businesses to increase brand awareness to convert customers and encourage them to buy the business’s products.
And with consumers going online, businesses should use technology to improve awareness for their brands in the market. Even though they have to go the extra mile to reach their market, using technology will increase recognition for their brand. Here are the ways businesses can increase brand awareness using technology.
Use Digital Channels to Enhance Branding
The pandemic saw businesses going online to connect with their customers. The situation highlighted the importance of digital channels in the marketing campaign of these businesses. The move resulted in a considerable increase in online sales in 2020.
Aside from increasing sales, businesses should leverage digital channels to enhance their branding. It is a cost-effective way of advertising and gives businesses a wider reach than traditional advertising methods.
But they should not focus on their efforts on their website. Businesses should use social media platforms, online advertising, and mobile apps. These channels should convey the same message about the brand to increase their brand’s presence in the market. This increases the visibility of the brand and makes it recognizable.
Maintain Consistency
When businesses promote their brands on different digital channels, they should consistently present the brand. In addition to making the brand recognizable, consistency also increases trust in the brand and promotes connection with the consumers. It also helps shape the perception of the consumers of the brand.
Even though businesses can rebrand themselves, they should be strategic in the move to avoid constantly changing their message. Maintaining consistency will allow the market to recognize the brand over the years. Businesses should ensure they maintain the visual identity and style of their brand.
Aside from the different marketing channels, businesses should ensure their packaging reflects their brands. The packaging should also demonstrate the high quality of their products. To facilitate this, businesses should use a hot stamping machine.
The equipment ensures the accurate printing of the logo on the packaging of the products. It should also be capable of printing on different materials, including paper, plastics, and cardboard. The equipment also prevents common stamping issues, including peeling and solver splitting.
Use Chatbots for Customer Service
Providing excellent customer service is another way for businesses to increase brand awareness. Businesses should ensure they can answer all customers’ inquiries even in the middle of the night. And since it’s costly to employ people 24/7, businesses should consider using chatbots to answer their customers’ simple questions.
Chatbots have advanced over the past few years, and integrating artificial intelligence (AI) has made them more responsive and engaging to customers. They can hold real-time conversations with customers and help build credibility for the brand. These chatbots can also access stored information that they can use to answer customers’ questions.
These applications can also provide suitable support when customers deal with a product issue. Chatbots can provide speedy, real-time support for customers, especially those who want to solve the issue they are facing. Additionally, combining AI with machine learning (ML) allows chatbots to provide personalized recommendations to customers using the information in the business database.
Using chatbots can impress customers and build brand awareness in the market. This is particularly true if the AI in the chatbot has humanlike elements that make customers forget that they are dealing with a machine.
Leverage Cybersecurity
When the pandemic started, authorities noted an increase in cyberattacks after many companies asked their employees to work from home. These attacks focused on these companies due to the increased vulnerabilities after their rapid deployment of remote systems to support work-from-home employees. Some of the tools that cybercriminals use are data harvesting malware and disruptive malware.
Customers trust these businesses with their information, personal and financial. And when cybercriminals access this information, the brand perception will suffer. Aside from the brand, businesses will face legal issues due to the data breach. So, businesses should focus on strengthening the cybersecurity of their systems to prevent unauthorized access to their database.
Businesses should highlight the measures they are implementing to safeguard their customers’ information. They should work with a tech partner that can provide for their cybersecurity needs. Showing the market that cybersecurity is an integral part of their system allows businesses to enhance brand awareness and increase their reach in the market.
Businesses should use technology to enhance brand awareness to increase their reach in the market and become more profitable amid the pandemic.
