Driving traffic to your new health care website isn’t easy. But while developing traffic is difficult as it is, driving quality traffic to your site is even harder. Not to mention the many pitfalls that come with developing and maintaining a health care site.
If you’re looking for lasting success for your website, you need to focus on building a strong online reputation and high rankings through search engine optimization or SEO for your health care business in Gilbert, AZ.
Get the Right Keywords Relevant to Your Target Audience
Keyword research comes down to effectively balancing potential, competition and cost. You have to find out what your target audience uses to search online. To determine whether to target specific keywords, consider the following:
- The Keyword’s Potential – How many users use these keywords for searching and are these users that would most likely search for and be interested in what you’re offering?
- The Competition – Are there other sites vying for Google traffic related to your chosen keywords? You could determine this by evaluating the cost-per-click bid recommended by Google’s Keyword Planner.
- The Cost of the Keyword – After understanding your competition, weigh the potential benefits against the cost.
Create the Highest Quality Content Possible
One of the most effective tactics you could leverage to build a solid online presence is to create content that’s superior to your competitors and offers your target audience more value. A successful SEO strategy relies heavily on quality backlinks.
To earn those backlinks, you need to offer content that’s better than your competitors, informative and worth sharing across various online platforms. This means that every single content you post must be in-depth, easy to understand, well researched and supplemented with the right keywords, images, videos, audio and proper schema markups.
Build Strong Relationships With Relevant Influencers
After ensuring that your health care website is fast, visually tasteful, optimized for SEO and mobile, easy to navigate, and filled with superior content, the next thing to do is to tell people about it. Aside from the traditional marketing strategies, however, focus on getting an influencer that’s considered an authority in your industry to believe in your content (which you shouldn’t have a hard time doing if you have superior content and have the budget) to share your content.
To ensure that your content gets the recognition it deserves, research your industry’s top influencers. Lots of surveys have found that consumers spend more on a particular business if a top influencer or brand ambassador endorses it. These influencers are easy to spot since they have the most followers on social media platforms, a blog that’s renowned and trusted in your industry, or are well regarded on other channels that your target audience trusts and spends a significant chunk of their time on.
So, keep these strategies in mind when trying to build a strong and valuable online reputation with Google and secure higher rankings in SERPs. And remember, refrain from using spam links and other strategies developed for fooling Google. While these might work for a couple of days, once Google detects them, your site would end up being penalized, undoing all the hard work you’ve put into earning quality traffic and high rankings.
