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How to Start Your Personal Brand

Personal branding is not just for people in the public eye. Everyone can and should create a personal brand. Why? A personal brand is an essential tool for creating a successful career. It can help you stand out from the competition, connect with potential employers or clients, and communicate your unique value proposition. In other […]

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Ground-breaking Advancements in Cosmetic Surgery

Many people value cosmetic surgery because it helps enhance their physical appearance and boosts their confidence. Therefore, cosmetic surgery receives a lot of support from customers even though cosmetic procedures can be costly. Most healthcare institutions that perform cosmetic surgery pay for PR services for medical aesthetics. This way, they can always guarantee that customers will

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A Guide to A/B Split Testing: The Secret Behind Successful Marketers

No matter the industry you’re in, your competitors are more than likely actively testing everything from your company. From the latest iterations of their landing pages in their marketing campaigns to the efficiency of a cybersecurity company’s penetration testing in protecting their systems—they’re always finding new ways to stand out. If you don’t stay current,

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3 Essentials in Crisis Management

Crisis management is more than just a safety net. It saves lives and prevents putting more lives in danger. It also involves picturing out the worst-case scenarios as well as the causes and effects of each course of action. Having a concrete plan for dire situations prepares the community for that they can do in

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