What if you could speak with your customers and find out exactly what they want Everyone knows that customer service is important, but not everyone thinks about how to make it better. At the end of the day, many business owners think that as long as their company has a functional website and can take orders online then they’re doing enough for their customers. But this couldn’t be further from the truth.
If you want to engage your customer on a personal level or learn more about what they like and don’t like, there are some simple ways to do so without much effort at all!
Offer discounts and coupons based on past purchases
Every customer likes to feel like they’re getting a good deal. Instead of sending the same coupon code or promotion to everyone, try customizing the discount so that each sale gets its special reward. For example, customers who have purchased something from your business before can get 10% off their next purchase if they sign up for your email list and receive your newsletter.
You can also work with companies offering digital marketing strategies for small businesses. These companies have the knowledge and experience to help you increase customer engagement. They can also help you extend your reach into the market and increase your profitability.
Personalize messages, don’t use templates! The more personal the better
If you are currently sending out emails to your customers using the same template over and over again, without any personalization at all, stop what you’re doing right now! Although it might be tempting to create email templates so that you don’t have to keep writing unique messages every time- trust us when we say this: your customer will know. And they will stop trusting you about as quickly.
It is best to create messages that are based on what your customer wants, rather than what you want them to see. Research suggests that personalized messages have a much higher conversion rate since the user feels like they are receiving one-on-one attention instead of generic messaging with no meaning behind it
Ask what you can do to improve the customer experience
Asking your customers what they think about something as simple as the user interface of your website can go a long way. Maybe there are some changes that you hadn’t even thought of before, but they’re suddenly staring you right in the face now that someone else has pointed them out to you.
You can also ask your customers if they have any ideas for future promotions, products, or special offers. This not only shows that you are willing to go the extra mile and do something unique for each customer- but it also lets them know what your company is thinking about in terms of its future endeavors.
This type of communication can lead to a dramatic increase in customer engagement. You might be pleasantly surprised by how many ideas your customers have to offer.
Offer customer service via social media
Social media has changed the game when it comes to customer service. Twitter, Facebook, and LinkedIn have all created a global marketplace for people to interact with one another in real-time. This is where your customers are hanging out so you should too!
It’s easier than ever to offer customer service via social media these days thanks to sites like Hootsuite and Buffer. For example, you can send out a tweet on Twitter letting your followers know that you’re available if they have any questions about the products or services offered by your business.
You will be pleasantly surprised at how many customers take advantage of this opportunity to interact with business owners and ask important questions before making their final purchasing decision.
Offer incentives to loyal customers
It might seem a little strange at first, but offering incentives and rewards to your most loyal customers can easily be done through email or with a simple coupon code sent via direct mail. Many companies specialize in helping you increase customer engagement using this tactic. For example, when Paul’s Appliance receives an email from a customer who has purchased numerous appliances for his home in the past, they might send him 10% off of his next purchase using a coupon code sent via direct mail.
Make sure to keep track of all your incentives so you don’t accidentally offer the same thing to two different customers within a short period. If you do offer the same incentive to two customers, there is a chance they will think it’s spam and ignore your future attempts at email marketing.
There are several different ways to increase customer engagement. Using the preceding tips will help you engage with your customers and increase the profitability of your business.