You’ve earned your degree and license and you finally saved up enough money to start your dental practice. But there are over 28,755 dental offices in California, and you may find it difficult to stand out. This is especially true if you have little to no experience in marketing or business management. You want to make sure your clinic stands out and gains a good reputation. However, achieving this can take some time. Luckily, there are some things that you can do to attract more clients. You can try out any of these tips to help you get a jump-start.
Give Out Freebies
Every time you have a patient, offer them a freebie before they go. You shouldn’t just give out a branded pen, though. Think about your freebies as a chance to advertise your brand. For instance, you can give your patients a useful item like a flash drive or mug that has your clinic’s name on it. Each time they see the souvenir, they will remember you and your clinic. Plus, anyone else who sees the freebie you gave them will learn about your clinic, too!
Offer Education
If you want more patients, then you have to offer more to them. For instance, you should give them something that they can take away when they leave your clinic like knowledge. You can fully educate them about what they have, what caused it, how to prevent it, etc. If you offer an in-depth explanation of their case, they will appreciate how you wanted to fully educate them rather than just telling them what they have and what to do.
Your customers want online content that’s informative and accurate. If you have a website or social media account, you can post informative articles or fun facts about dental health, too, so they will interact with your business! Have a website? Create blog posts about taking care of one’s oral health at home or on the go.
Go For Digital Marketing
If you want to advertise your clinic, the first place you should do it is online. Over 90% of Californians use the internet and about 73% access the web through their smartphone. Most people use the internet to look for services and products near them, so you should catch their attention with the help of dental SEO services. This will help bring your clinic’s website and social media accounts to the first page of a search engine, thus letting more people find your clinic.
Create a Presence in the Community
As you advertise your clinic online, you should also try to make some waves in the real-life community. There are many opportunities for you to talk about your clinic. You can go to events and hand out your business card to many people. Another great way to promote your clinic is by doing charity work and doing seminars at community centers or local schools.
Offer Excellent Care
Of course, you should offer excellent care to your patients, and no, we are not talking about giving them excellent dental services. Many people are scared of the dentist, so you want to erase that stigma by having great relationships with your patients. Let your clinic feel approachable and welcoming, and make sure your staff is kind. It can help encourage people to come back to your clinic because they feel comfortable there.
A patient’s trust can be hard to earn, especially if your practice is still new. Follow these suggestions to position you as an authority they can trust, and your clinic as a place they’re always welcome in. With a proper digital marketing strategy and excellent dental services, you’ll have a steady stream of patients in no time.
