When it comes to e-commerce, consumers today are empowered now more than ever. The internet and the rise of online shopping mean that consumers no longer have to go to a brick-and-mortar store to shop. Anyone can log online and buy whatever they want without having to leave their home. The usual mall experience seems clunky and inefficient in comparison.
Just as regular exercise and good nutrition can strengthen our body, taking a proactive retail marketing approach can do wonders for your business. Without marketing, your flow of customers will slow to a trickle, and your fledgling online store will soon fold. And even if you’re content with your current revenues, it won’t hurt to try something new, especially when your brand’s growth is on the line. Here are a few tips that will help get the word out about your retail business.
1. Set yourself apart from the competition
It’s easy to think that your fashion background and expertise will help set you apart from other retail businesses in cyberspace. If you’re one of the few brands in your niche, that will certainly give you a leg up over your competitors. But you’re not the only fashion expert on the internet, and to shoppers, all online stores look the same.
If you want your retail business to stand out, you need to show and offer something unique. What can you offer that shoppers won’t find in other online stores? Maybe you cater to a specific niche like babies or weddings. Or you design and create everything you sell, ensuring that your designs remain exclusive to your brand. Highlight your strengths and unique qualities on social media and your marketing content so that shoppers are more likely to remember you.
2. Create a fast website
The internet has changed a lot since it was first developed nearly forty years ago. Back then, most websites consisted of a few simple pages with little content. Speeds were limited, and overloading the page with media can negatively affect the user experience.
Today, a store website is a complex system that contains everything from product information to checkout. Everything the consumer needs can be found on the website. A web development team can help you create and manage your own online store.
We’ve all wasted time on websites that load too slowly or are too difficult to use. You need to strike a balance between content and usability. Shoppers should be able to tell what your business is about at first glance. That said, adding too many photos or videos can make the website unbearably slow.
Finally, don’t forget to consider user experience. Website design isn’t just about creating a logo and choosing typefaces and color schemes. You also need to make sure that most shoppers will find it easy to navigate your website.
3. Focus on customers service
Website design is just one part of the equation. You may have designed a clean and functional storefront, but if your customer service leaves a lot to be desired, your retail business is dead in the water. Keep in mind that you’re in the business of making your customers feel better about themselves, and good customer service can go a long way in improving the whole experience.
Some website issues you may face include slow load times, a broken checkout system, poor UI/UX, and incomplete product listings. Make sure you get the basics right before allocating resources to an online marketing campaign. The last thing you want is angry customers bombarding you with calls and hate-filled messages.
4. Provide after-care support
Online ads and direct marketing can help get the word out about your web store, but the best kind of marketing is still good service. If you leave a positive impression on your customers, not only are they going to remain loyal to your brand, they might also influence others to check your store.
After-care support is an important component of this strategy. You may want to set up dedicated hotlines for customer returns and inquiries. Invest in training for your employees so that they can provide accurate and helpful information about your products.
A final word
The fashion industry today is more cutthroat than ever. You may find it challenging to gain a foothold in your corner of the market. Whether you sell simple tees or bespoke wedding gowns, it pays to know the basics of online marketing to ensure success and growth down the line. Using these four marketing strategies, you can grow your online store and keep your loyal customers happy.