Silicon Valley is the home of many technologies we know of today. It’s also home to many digital marketing agencies and industry giants such as Apple, Google, Facebook, and Netflix. It’s easy to forget that many of these companies started as start-ups, earning a fraction of what they earn now. Many of the CEOs and […]

The current global pandemic is pushing people toward online shopping. Most businesses have doubled their online marketing efforts. Naturally, the competition for online shoppers is at an all-time high. Google cracking down on old, clunky, and mobile-unfriendly websites isn’t helping the issue. If your site isn’t built for mobile-first setup, it won’t rank at the

The internet is in constant flux. Every day, hundreds of thousands of websites are launched globally. Every day, countless websites disappear. The initial success of a platform does not determine its future survival because people change. Their wants and needs shift. If a platform no longer serves a function relevant to the present, it will

A lot of people have decided to be freelancers since last year because of the pandemic. Some of them were forced because their employers shut their businesses down. Others realized that they have to move to the suburbs and away from the city, so they are left with no choice but to turn to freelance.

It has been more than a year since the highly contagious virus strain took the entire world by storm. Businesses have shut down left and right, schools were forced to move online, and global economies were disrupted, which gave way to the largest global recession since the Great Depression. The virus was first discovered in

While many businesses have temporarily or permanently closed due to the ongoing COVID-19 pandemic, many individuals can still pursue the establishment of their own business ventures. Some business types have adapted easily to the transition to the new normal. Aspiring business owners need to find these opportunities so that they can take advantage of the

Marketing and advertising have always been tried-and-tested ways of spreading the word about your product and service. However, the process of captivating a target audience and getting them to buy your products is easier said than done. Many marketers have to work day and night to produce content. But with advances in technology, many processes